It never went public and remained an Apple subsidiary. The rebrand of a subsidiary that has little to do with the iPhone highlights that Apple is a middle-aged company as tech giants go: It has a lot of history and has some legacy parts that are only tangentially linked with the company's current primary business centered around selling mobile devices.Ĭlaris started as Apple's in-house database program, and there was a plan to spin it off from Apple in the late 1980s under Bill Campbell, an executive and business coach who was close to Apple co-founder Steve Jobs and other Silicon Valley stars.
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